Signage Reflects
Local Company

Working with the New Seasons marketing and leadership teams, Vizwerks developed a new in-store signage system that would be more reflective of NSM’s culture and values, and that would  help communicate those to the customers shopping in the stores. The design takes inspiration from NSM’s simple, clean aesthetic and the values around local food and producers by using natural colors, recycled/recyclable materials, and locally-sourced products and fabrication. The new signage was prototyped at the Hawthorne location, and used as the prototype for existing store remodels and new construction. 

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