Store Design and Rollout
for New Gaming Products Experience
Our work revolved around a modified consumer strategy to reach a broader consumer audience, specifically moms and families, rather than just the gamer. Using a new merchandising strategy, we angled product facings to increase capacity and allow a smaller real estate footprint. The communication and signage design focused on creating more customer interaction and linking that in-store engagement i with the customer loyalty program – a game within a gaming store.