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Standpoint Identity and Collateral
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Concept
Design Development
Photography
Post Production
Mechanical Production
Print Production
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Vizwerks worked with developer and architect to produce branding and identity for a unique, green-focused, mixed-use development. As a LEED (Leadership in Energy and Environmental Design) Platinum project, The Standpoint serves as a showcase to the building industry in that highly-integrated and sustainable building policies can positively contribute to the well-being of both occupants and community, while benefiting the bottom line. Challenges included conveying advanced building technologies in a tone specific to a currently specialized conscientious and lifestyle-driven demographic.
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